Experience the MagicBridal Boutique in Paramus, New Jersey

Where dream dresses become reality through personalized service and an exquisite collection of designer bridal and mother-of-the-bride gowns.

Book Your Appointment Browse Collection

Bride in designer gown at Aleana's Bridal

Your appointment

A private boutique on Route 17

At Aleana's Bridal, we believe every bride deserves undivided attention and expert guidance. Our by-appointment-only approach ensures you receive a private, unhurried experience from the moment you step through our doors.

About ninety unhurried minutes, one-on-one with your stylist.
Room for up to four of your favorite people.
More than 500 gowns, from Pronovias to Madi Lane.
Fittings with our own seamstresses, right here in the boutique.

About the boutique

The salon at Aleana's Bridal, with white seating, mirrors and the fitting platform — The salon

A chalkboard welcome sign greeting a bride by name at Aleana's Bridal — The salon

The reception desk and pink walls at Aleana's Bridal — Our reception

Designer wedding gowns on the racks at Aleana's Bridal — The collection

How it works

From first visit to final fitting

Questions? Read the FAQ

10 to 12 months out
Book your first visit
It’s complimentary and about ninety minutes, with room for up to four of your favorite people.
At your appointment
Try on, unhurried
Your stylist pulls gowns in the styles you love, one-on-one in a private salon.
When you say yes
Ordered to measure
Designer gowns are made to order in your measurements, so the fit starts close.
Before the wedding
Two or three fittings
Our own seamstresses fit and finish your gown right here, timed back from your date.
After the wedding
Cleaned and preserved
Bring your gown back and we’ll have it cleaned and preserved for keeps.

The designer behind Aleana's

Meet Lana

Lana is a visionary designer and the creative force behind Aleana's Bridal. With a background rooted in fashion design and a lifelong passion for bridal couture, Lana brings an exceptional eye for detail, a deep understanding of fabric and form, and a genuine devotion to helping every bride feel her most beautiful.

“Lana helped me select a beautiful detachable skirt and veil. Elena did exceptional work with alterations and bustle. So patient and accommodating.”

Nilifa Desilva, Google Review

Read Lana's story

Real brides

They found their gown here

See the gallery

In their words

What brides tell us

All reviews Google reviews

“She understood exactly what I was looking for and listened carefully to my vision. I selected a custom gown and was thrilled with the results. The patience and expertise here is truly unmatched in the NYC area.”

Debbie · Client Testimonial

“Everyone at Aleana's is wonderful. The atmosphere is relaxed yet professional, with no pressure whatsoever. They truly understand that every bride is unique.”

Maggie K. · The Knot

The collection

Designers we carry

All 18 designers

A guide to pricing

What to Expect

Bridal Gowns: $1,800 - $6,500
Mother of the Bride & Groom: $600 - $1,600
Accessories: $100 - $900

You're invited

Ready to Find Your Dream Dress?

Schedule your private appointment today and let our expert stylists guide you to the perfect gown for your unforgettable day.

Schedule Appointment Call (201) 444-1500

See you soon, Lana and the team

Visit the boutique

Find Us in Paramus

On Route 17 North in Bergen County, minutes from the Garden State Parkway and the George Washington Bridge. Every visit is a private appointment.

852 NJ Route 17 NorthParamus, NJ 07652
Tuesday - Friday: 11:00 AM - 7:00 PMSaturday: 10:00 AM - 5:00 PMSunday - Monday: ClosedBy appointment only
Free parking directly in front of the boutique
(201) 444-1500