Bride
Allure Bridals Wedding Dresses in Paramus, NJ
Allure Bridals Collection is the brand family's flagship line, with design elements rooted in iconic, timeless bridalwear. Modern silhouettes and subtle nods to current trends keep the Allure Bridals Collection glamorous, eye-catching and perennially wearable. The Allure collections have consistently garnered praise, winning awards including “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years.
- Price range
- $1,800–$6,500
- Appointments
- Private & by appointment
- Fittings
- In-house alterations
Why Aleana’s
Trying On Allure Bridals at Aleana’s
See it in person
Photos only go so far. Try Allure Bridals styles on in a private fitting room with a stylist who knows the collection.
Favorites pulled in advance
Share the gowns you love from our online collection when you book, and we’ll have them ready when you arrive.
Fitted by our seamstresses
Our in-house alterations team handles every fitting, so your gown fits the way it should on the day.
Good to know
Common Questions
How long is a typical bridal appointment?
Most bridal appointments last approximately 1.5 hours. This gives us ample time to understand your vision, explore gowns together, and help you find your perfect dress without feeling rushed.
What is your price range for bridal gowns?
Our bridal gowns range from $1,800 to $6,500. We carry a curated collection of designer gowns to suit a variety of styles and budgets.
Can I customize a designer gown?
Absolutely! We offer a range of customization options, including adding sleeves, modifying necklines, changing fabrics or colors, adjusting trains, and more. Our in-house designer can also work with the designer's factory to make bespoke modifications before your gown is produced.
Do you offer in-house alterations?
Yes, we have an expert in-house alterations team. Our seamstresses bring decades of experience to ensure your gown fits flawlessly for your special day.
How many fittings will I need?
Most gowns require 2 to 3 fittings for the ideal fit. Our expert alterations team will work with your timeline to schedule fittings at convenient intervals leading up to your wedding.
You’re invited
Come try on Allure Bridals
Book a private appointment and tell us your favorites. We’ll have them waiting in your fitting room.
See you soon, Lana and the team