The Artistic Director of Pronovias is Alessandra Rinaudo. She is a second-generation bridal connoisseur who grew up in Italy among precious fabrics and romantic silhouettes of her mother´s wedding boutique. Embracing Pronovias heritage, excellent craftsmanship and innovation, she brings her own elegant signature and renowned bridal know-how to Pronovias by creating beautiful dream dresses for all brides.